Why Genuine Leather Sucks and The Allure of Full Grain and Whole Hide Leathers

Welcome to the American Ruin Flog, where we celebrate the natural allure of full grain and whole-hide leathers. In this post, we explore the shortcomings of "genuine leather" and highlight why American Ruin only uses full grain and whole-hide leathers in their handmade products. Let's explore the exceptional benefits of these premium leathers together. Be captivated by the superior craftsmanship and timeless quality that sets full grain and whole-hide leathers apart from their “genuine” counterpart.

Contrary to what the term implies, "genuine leather" is often a misleading label. It's a term used to mislead consumers into believing they are purchasing a high-quality product

Is Genuine Leather Fake?

Genuine leather is made from a lower-quality split layer of the hide, often made from scraps and layers glued together, which are then processed and coated with artificial finishes to give a uniform appearance. Genuine leather containes real leather – however, this process not only removes the natural grain, but also weakens the leather, making it less durable and prone to wear and tear over time. Check out our four reasons below why full grain leather wins out over genuine leather.

Unmatched Durability

Full Grain leather is the crème de la crème of leathers. It possesses an inherent strength and durability that surpasses genuine leather. While genuine leather is often made from layers of split hides glued or bonded together, full grain and whole-hide leathers retain the strongest and most resilient part of the hide – the outermost layer. This means that your American Ruin products crafted from these leathers will endure the test of time, maintaining their integrity and beauty for years to come. Because it comes from the top layer of the hide, it retains the natural grain and characteristics of the animal's skin. Unlike genuine leather, full grain leather is not sanded or buffed to remove imperfections, resulting in a product that showcases the unique markings, scars, and texture of the animal. This authenticity adds character and charm to each piece, making them truly one-of-a-kind.

2. Natural Beauty and Character

Full grain leather surpasses genuine leather by a wide margin in beauty and character. Genuine leather may undergo heavy processing, which erodes its natural beauty over time. In contrast, full grain leather's untouched surface and natural patina develop over time, adding richness and depth to the leather's appearance. Full grain leather also boasts superior breathability, allowing air to pass through and prevent moisture buildup, ultimately enhancing comfort and longevity. At American Ruin, we believe that these distinctive qualities enhance the allure and authenticity of our leather goods.

3. Self Healing

Genuine leather is susceptible to peeling, flaking, and fading. Full grain and whole-hide leathers have naturally self healing properties– meaning can take some recover from some rough stuff. These leathers are imbued with natural oils and fibers, enhancing their resistance to moisture, scratches, and everyday wear and tear. With full grain leather products, you can confidently brave the unknown with leather goods that will withstand the rigors of your adventures, and just like you, only get better with time.

4. Investment-Worthy

While full grain leather may come with a higher price tag, it is an investment worth making. Genuine leather may fall short of expectations, especially over time. Experience the authenticity, durability, and beauty that come with these exceptional materials. Make an informed choice and select craftsmanship that will accompany you on your journey.